THE BRIEF.

How can we ensure that the consumers keep choosing BookBeat for audio-books? 

 

THE INSIGHT.

BookBeat is merely considered a streaming-service rather than a company that takes action and contributes to positive change in society. 

 

THE PROBLEM.

Freedom of expression is more threatened than ever around the world. 

 

THE CAMPAIGN.

Altered Narratives. In collaboration with the freedom of expression defense organisation PEN International -  BookBeat takes a stand against censorship and gives people around the world access to censored books through their website - with the help of an automatic VPN positioned in Sweden. 

Let's start off with the manifesto.