THE BRIEF.

Create a new product line and concept targeted to Gen Z.

 

THE PROBLEM.

Oddly Good don't have products that suit their target group - products for when they are "on the go". 

 

THE NEW CONCEPT.

Oddly. 

 

THE NEW PRODUCT LINE.

The Pocket G.O.A.T. with 20mg extra caffein - everything you need to get through that afternoon dip.