THE BRIEF 

Make Heinz Hot Sauce culturally relevant and buzzworthy with an idea that is PR-friendly and disruptive in an unexpected way.

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BACKGROUND​

CBD, Cannabidiol, is one of two active compounds derived from the marijuana plant known to be able to change your conciousness. It is highly debated and you can find it in almost anything from gum to lube to drinks to pet products.

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THE IDEA 

Heinz Pot Sauce - a CBD infused hot sauce that will get you feeling trippy like never before.